{"id":25955,"date":"2023-03-31T21:24:50","date_gmt":"2023-03-31T21:24:50","guid":{"rendered":"https:\/\/building.nubank.com\/nubank-is-the-financial-company-that-brazilians-trust-the-most-according-to-ranking\/"},"modified":"2024-05-22T13:58:00","modified_gmt":"2024-05-22T13:58:00","slug":"nubank-es-la-empresa-financiera-en-la-que-mas-confian-los-brasilenos-segun-ranking","status":"publish","type":"post","link":"https:\/\/building.nubank.com\/es\/nubank-es-la-empresa-financiera-en-la-que-mas-confian-los-brasilenos-segun-ranking\/","title":{"rendered":"Nubank es la empresa financiera en la que m\u00e1s conf\u00edan los brasile\u00f1os, seg\u00fan ranking"},"content":{"rendered":"\n

La confianza es algo que se construye con el tiempo y no podemos limitarnos a las palabras: para ganarnos la confianza del consumidor, las marcas deben demostrar que se la merecen. Es por eso que estamos felices de anunciar que Nubank fue considerada la empresa financiera que m\u00e1s admiran y en la que conf\u00edan los brasile\u00f1os.<\/p>\n\n\n\n

El reconocimiento lleg\u00f3 con la \u00faltima edici\u00f3n del \u00cdndice Caliber de Reputaci\u00f3n Corporativa, hecho p\u00fablico en colaboraci\u00f3n con Meio & Mensagem, un poderoso d\u00fao: Caliber es una consultora internacional especializada en la gesti\u00f3n estrat\u00e9gica de la reputaci\u00f3n corporativa, y M&M es el veh\u00edculo m\u00e1s relevante del mercado de la comunicaci\u00f3n en Brasil.<\/p>\n\n\n\n

\n

\u201cEste reconocimiento es el resultado de nuestra misi\u00f3n frente a la complejidad de poner a las personas en el centro de todo lo que hacemos, desde ofrecer nuevos productos y funcionalidades hasta un servicio al cliente humano y excelente. Este logro es solo un paso m\u00e1s hacia el verdadero impacto que queremos crear en las vidas de m\u00e1s de 75 millones de clientes en Brasil, Colombia y M\u00e9xico\u201d.<\/em><\/p>\n<\/blockquote>\n\n\n\n

Cristina Junqueira, Cofundadora de Nubank<\/em><\/p>\n\n\n\n

El \u00edndice analiz\u00f3 el cuarto trimestre de 2022. Nubank obtuvo el primer lugar entre las empresas financieras en el indicador de confianza y admiraci\u00f3n. Entre las marcas generales de todos los mercados, se ubic\u00f3 en el top 10, junto a empresas como Havaianas, O Botic\u00e1rio, Pfizer y Nestl\u00e9.<\/p>\n\n\n\n

\u00bfC\u00f3mo se hace el an\u00e1lisis?<\/h2>\n\n\n\n

El \u00edndice utiliza m\u00faltiples criterios para llegar al ranking, que se hace p\u00fablico cada trimestre. Las empresas fueron analizadas entre octubre y diciembre de 2022 y se recopilaron m\u00e1s de 13,000 rese\u00f1as.<\/p>\n\n\n\n

Entre los atributos analizados, hubo preguntas sobre integridad (si la empresa act\u00faa de manera \u00e9tica, transparente y responsable), innovaci\u00f3n (cu\u00e1nto innova la empresa en su campo), productos y servicios (la calidad con la que la empresa entrega a clientes), entre otros.<\/p>\n\n\n\n

La confianza de nuestros clientes es m\u00e1s que un reconocimiento importante Es el reconocimiento de que todos los d\u00edas ofrecemos productos y servicios que mejoran la relaci\u00f3n de las personas con su propio dinero, y todos ustedes lo ven. Muchas gracias a nuestros m\u00e1s de 75 millones de clientes.<\/p>\n","protected":false},"excerpt":{"rendered":"

Desarrollado en colaboraci\u00f3n con Meio & Mensagem, el ranking mide la reputaci\u00f3n corporativa de las marcas. Nubank es la \u00fanica marca financiera que se encuentra en el top 10 general.<\/p>\n","protected":false},"author":178110103,"featured_media":24545,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[2615,2532],"tags":[2624,2590],"class_list":["post-25955","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-awards-es","category-life-at-nu-es","tag-awards-es","tag-nubank-es"],"acf":[],"yoast_head":"\nNubank es la empresa financiera en la que m\u00e1s conf\u00edan los brasile\u00f1os, seg\u00fan ranking - Building Nubank<\/title>\n<meta name=\"description\" content=\"Desarrollado en colaboraci\u00f3n con Meio & Mensagem, el ranking mide la reputaci\u00f3n corporativa de las marcas. 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