{"id":26055,"date":"2022-12-14T15:59:20","date_gmt":"2022-12-14T15:59:20","guid":{"rendered":"https:\/\/building.nubank.com\/what-is-it-like-being-a-product-designer-at-nubank\/"},"modified":"2024-02-23T16:44:18","modified_gmt":"2024-02-23T16:44:18","slug":"como-es-ser-designer-de-producto-en-nubank","status":"publish","type":"post","link":"https:\/\/building.nubank.com\/es\/como-es-ser-designer-de-producto-en-nubank\/","title":{"rendered":"\u00bfC\u00f3mo es ser Designer de Producto en Nubank?"},"content":{"rendered":"\n

Escrito por: Victor Campanha
Revisado por: Carla Garc\u00eda, Cristina Luckner y Felipe V\u00edctor<\/em><\/p>\n\n\n\n

\n\n\n\n

El dise\u00f1o ha sido parte del ADN de Nubank desde su fundaci\u00f3n. Y no fue solo cuando elegimos el morado como color. Como Dise\u00f1adores de Producto, dedicamos la mayor parte de nuestro tiempo a buscar formas de simplificar las tareas diarias hasta el punto de hacerlas incluso placenteras. Esa es nuestra especialidad.<\/p>\n\n\n\n

Pero las soluciones de servicios financieros que hoy parecen obvias no se crearon simplemente a partir de arrebatos creativos. Algunas ideas geniales nacen de procesos bien aplicados.<\/p>\n\n\n\n

Estos procesos pasan por la evaluaci\u00f3n de necesidades, la investigaci\u00f3n, el establecimiento de estrategias, la conceptualizaci\u00f3n, la validaci\u00f3n y el seguimiento. Y, sobre todo, libertad y autonom\u00eda para explorar los mejores caminos. <\/p>\n\n\n\n

En este art\u00edculo profundizar\u00e9 en la profesi\u00f3n de Dise\u00f1ador de Producto \u2014 una de las carreras dentro del equipo de Dise\u00f1o de Nubank.<\/a>.<\/p>\n\n\n\n

\u00bfQu\u00e9 hace un Designer de Producto?<\/h2>\n\n\n\n

Los Designers de Producto trabajan en equipo con Gerentes de Producto, Desarrolladores, Designers de Contenido, Investigadores de UX, Analistas de Negocios, entre otros. Este grupo multidisciplinario suele tener un objetivo com\u00fan, que puede estar relacionado, por ejemplo, con mejorar la forma en que los clientes realizan una tarea espec\u00edfica. <\/p>\n\n\n\n

Alcance del Trabajo<\/h2>\n\n\n\n

Los pasos del proceso de design pueden variar seg\u00fan los objetivos y etapas del proyecto. Entre ellos podemos destacar:<\/p>\n\n\n\n

    \n
  • Comprensi\u00f3n:<\/strong> donde planteamos preguntas, datos existentes, investigaciones y oportunidades sobre un tema.<\/li>\n\n\n\n
  • Definici\u00f3n:<\/strong> despu\u00e9s de recopilar los datos del paso anterior, decidimos qu\u00e9 se har\u00e1. En este paso tambi\u00e9n se deciden las prioridades y estrategias para resolver el problema.<\/li>\n\n\n\n
  • Design:<\/strong> las ideas se redactan, mejoran, crean prototipos y se discuten con el equipo en reuniones de revisi\u00f3n. Aqu\u00ed tambi\u00e9n evaluamos la idea con nuestros clientes. <\/li>\n\n\n\n
  • Entrega:<\/strong> donde nos aseguramos de que el equipo tenga todo lo necesario para desarrollar el producto. Esto incluye documentaci\u00f3n, comunicaci\u00f3n cercana y estrategias de lanzamiento. <\/li>\n\n\n\n
  • Lanzamiento:<\/strong> en este paso el producto estar\u00e1 en contacto con un n\u00famero relevante de clientes, por lo que es el momento ideal para evaluar si se est\u00e1n cumpliendo los objetivos a trav\u00e9s de datos de uso, rendimiento y llamadas de asistencia.<\/li>\n\n\n\n
  • Evaluaci\u00f3n:<\/strong> tras la recogida de datos, este es el momento en el que evaluamos si el proyecto tuvo \u00e9xito o no y planificamos su evoluci\u00f3n.<\/li>\n<\/ul>\n\n\n\n

    \u00bfQu\u00e9 conocimientos se esperan de los Designer de Producto en Nubank?<\/h2>\n\n\n\n

    El nivel de conocimientos t\u00e9cnicos var\u00eda seg\u00fan el momento de la carrera de cada profesional. En general, los Designers de Producto deben tener habilidades como:<\/p>\n\n\n\n

      \n
    • Buena comunicaci\u00f3n para plantear preguntas en el momento adecuado y con las personas adecuadas, asegurar la alineaci\u00f3n de la estrategia durante todo el proceso y defender sus decisiones de dise\u00f1o;<\/li>\n\n\n\n
    • Trabajar en cooperaci\u00f3n para alcanzar las mejores soluciones, aprovechando las diferentes habilidades y fortalezas del equipo;<\/li>\n\n\n\n
    • Repertorio, ya sean herramientas, referencias, experiencias u otros conocimientos que ampl\u00eden el abanico de posibilidades para resolver desaf\u00edos;<\/li>\n\n\n\n
    • Inter\u00e9s en los problemas y comportamientos de los clientes para sugerir soluciones que sean contextualmente relevantes e impactantes.<\/li>\n<\/ul>\n\n\n\n

      Los Designers de Producto utilizan sus habilidades y procesos de trabajo para crear buenas soluciones, y todo lo que hacemos comienza y termina poniendo a las personas en el centro de nuestra estrategia. Mucho m\u00e1s que dise\u00f1ar bonitas pantallas en una aplicaci\u00f3n, dise\u00f1amos soluciones que impregnan acciones, necesidades y momentos de la vida.<\/p>\n\n\n\n

      \u00bfQu\u00e9 dicen los Designer de Producto?<\/h2>\n\n\n\n
      \n

      \u201cComo Designer de Producto en Nubank, todos los d\u00edas me siento motivado a utilizar el dise\u00f1o para comprender qu\u00e9 es lo mejor para nuestros clientes y planificar experiencias que sean simples y encantadoras. No solo seguir con la primera soluci\u00f3n, sino explorar m\u00e1s ideas con libertad y autonom\u00eda. Y lo que me mantiene motivado en este proceso es que no lo hago solo: \u00a1contar con la colaboraci\u00f3n de profesionales de muy diversos campos es la guinda del pastel!\u201d<\/p>\n<\/blockquote>\n\n\n\n

      Evilanne Brand\u00e3o, Designer de Producto (Seguros)<\/em><\/p>\n\n\n\n

      \n

      \u201cSer PD aqu\u00ed en Nubank significa tener d\u00edas muy diferentes entre s\u00ed, porque cooperamos con personas que aportan diferentes conocimientos y tambi\u00e9n abordamos muchos campos. Exploramos, planteamos hip\u00f3tesis, dise\u00f1amos soluciones, nos mantenemos al d\u00eda con m\u00e9tricas y muchas cosas m\u00e1s. \u00a1Lo mejor es que todo se hace en conjunto pero satisfacer las necesidades de nuestros clientes siempre es el factor decisivo y saber que creamos experiencias que hacen la vida de millones de personas m\u00e1s f\u00e1cil es muy motivador!\u201d<\/p>\n<\/blockquote>\n\n\n\n

      Keila Casarin, Designer de Producto (Cuenta)<\/em><\/p>\n\n\n\n

      <\/div>\n","protected":false},"excerpt":{"rendered":"

      Los Designers de Producto son responsables de dise\u00f1ar soluciones que dejen un impacto positivo utilizando un conocimiento profundo de las necesidades de los clientes y de la empresa. 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