{"id":26794,"date":"2020-01-20T15:27:00","date_gmt":"2020-01-20T15:27:00","guid":{"rendered":"https:\/\/building.nubank.com\/the-benefits-of-writing-especially-as-a-designer\/"},"modified":"2024-03-18T14:31:16","modified_gmt":"2024-03-18T14:31:16","slug":"los-beneficios-de-escribir-especialmente-como-disenador","status":"publish","type":"post","link":"https:\/\/building.nubank.com\/es\/los-beneficios-de-escribir-especialmente-como-disenador\/","title":{"rendered":"Los Beneficios de Escribir, especialmente como Dise\u00f1ador"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A medida que he progresado en mi carrera de dise\u00f1o, una cosa que he notado es cu\u00e1nto m\u00e1s tiempo dedico a escribir. Supongo que esto no deber\u00eda ser una gran sorpresa para m\u00ed, considerando que los profesionales del dise\u00f1o por quienes tengo m\u00e1s respeto \u2014&nbsp;<a href=\"https:\/\/juliezhuo.com\/\">Julie Zhou<\/a>,&nbsp;<a href=\"https:\/\/twitter.com\/bettay?lang=en\">Kristin Skinner<\/a> y&nbsp;<a href=\"https:\/\/jnd.org\/\">Don Norman<\/a>, por nombrar algunos \u2014 todos tienen una gran cantidad de libros y art\u00edculos publicados con sus nombres.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El t\u00e9rmino <span class=\"quotes\">\u2033<\/span>escribir<span class=\"quotes\">\u2033<\/span>, quiz\u00e1s&nbsp;<em>debido<\/em>&nbsp;a la naturaleza final de estos libros y art\u00edculos, a veces parece una palabra un poco cargada. La \u201cescritura\u201d a menudo se asocia con palabras unidas en perfecci\u00f3n orquestal, pero lo que vemos de la escritura de otras personas \u2014 el producto p\u00fablico en su estado final sublime \u2014 es s\u00f3lo una peque\u00f1a fracci\u00f3n del proceso.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Mi Escritura en Nubank<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Algunos de mis escritos, como las preguntas que preparo meticulosamente antes de las reuniones individuales o mi lista interminable de posibles temas de escritura, son privados. Sin embargo, una parte considerable de mis escritos en Nubank, como el documento de visi\u00f3n que cre\u00e9 para el pr\u00f3ximo a\u00f1o o la propuesta que elabor\u00e9 para un programa de desarrollo de dise\u00f1o, es <strong>p\u00fablico<\/strong> (dentro de la empresa).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Escribir me ayuda a organizar mis pensamientos, idear y quiz\u00e1s lo m\u00e1s importante, reflexionar. El c\u00f3mo o el por qu\u00e9 exacto detr\u00e1s de mi escritura puede cambiar dependiendo de d\u00f3nde me encuentre en el viaje del dise\u00f1o, pero los beneficios son los mismos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En las primeras etapas de un proyecto, por ejemplo, normalmente prefiero el chirrido evasivo de los garabatos en la pizarra. Estas notas y dibujos fruct\u00edferos pueden luego podarse fielmente y traducirse en pr\u00f3ximos pasos pr\u00e1cticos (siempre que recuerde tomar una fotograf\u00eda de la pizarra como referencia antes de que se borre).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Durante los momentos de inspiraci\u00f3n, por otro lado, dependo en gran medida de mi <strong>cuaderno violeta<\/strong>, que llevo conmigo en (casi) todo momento. Normalmente dibujo peque\u00f1as ilustraciones de bombillas en el margen, o al menos agrego asteriscos grandes junto a las notas de entrada, para que se destaquen como elementos que merecen m\u00e1s investigaci\u00f3n y atenci\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Y cuando siento que mis diversos pensamientos se desbordan, nada mejor que una ma\u00f1ana temprano en la oficina solo con mi computadora. Con mi computadora port\u00e1til puedo leer r\u00e1pidamente <strong>p\u00e1rrafos interminables <\/strong>de v\u00f3mitos mentales, editar y eliminar texto hasta que sea conciso y significativo.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Una vez que tengo un borrador viable, puedo compartir f\u00e1cilmente un enlace con mis compa\u00f1eros de trabajo para obtener comentarios usando programas como Google Docs o Medium.<\/p>\n\n\n\n<p class=\"has-vivid-purple-color has-text-color wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El look &#038; feel de un determinado producto tiene detr\u00e1s intuiciones y descubrimientos. Estas son mis reflexiones personales sobre plasmar ideas en el \u201cpapel\u201d.<\/p>\n","protected":false},"author":178110086,"featured_media":23201,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[2534],"tags":[2578,2645,3006],"ppma_author":[2349],"class_list":["post-26794","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design-es","tag-design-es","tag-design-process-es","tag-ux-writing-es"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Los Beneficios de Escribir, especialmente como Dise\u00f1ador - Building Nubank<\/title>\n<meta name=\"description\" content=\"El look &amp; feel de un determinado producto tiene detr\u00e1s intuiciones y descubrimientos. Estas son mis reflexiones personales sobre plasmar ideas en el \u201cpapel\u201d.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/building.nubank.com\/es\/los-beneficios-de-escribir-especialmente-como-disenador\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Los Beneficios de Escribir, especialmente como Dise\u00f1ador - Building Nubank\" \/>\n<meta property=\"og:description\" content=\"El look &amp; feel de un determinado producto tiene detr\u00e1s intuiciones y descubrimientos. 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