{"id":25953,"date":"2023-03-31T21:24:50","date_gmt":"2023-03-31T21:24:50","guid":{"rendered":"https:\/\/building.nubank.com\/nubank-is-the-financial-company-that-brazilians-trust-the-most-according-to-ranking\/"},"modified":"2024-05-21T17:56:10","modified_gmt":"2024-05-21T17:56:10","slug":"o-nubank-e-a-empresa-financeira-que-os-brasileiros-mais-confiam-de-acordo-com-ranking","status":"publish","type":"post","link":"https:\/\/building.nubank.com\/pt-br\/o-nubank-e-a-empresa-financeira-que-os-brasileiros-mais-confiam-de-acordo-com-ranking\/","title":{"rendered":"O Nubank \u00e9 a empresa financeira que os brasileiros mais confiam, de acordo com ranking"},"content":{"rendered":"\n

Confian\u00e7a \u00e9 algo que se conquista com o tempo. E n\u00e3o podemos ficar somente em palavras: para ganhar a confian\u00e7a dos consumidores, as marcas precisam provar que merecem. \u00c9 por isso que \u00e9 uma satisfa\u00e7\u00e3o anunciar que o Nubank foi considerado a empresa financeira que os brasileiros mais confiam e admiram.<\/p>\n\n\n\n

O reconhecimento veio na \u00faltima edi\u00e7\u00e3o do \u00cdndice Caliber de Reputa\u00e7\u00e3o Corporativa, realizado em parceria com o Meio & Mensagem, uma dupla de peso: a Caliber \u00e9 uma consultoria internacional especializada na gest\u00e3o estrat\u00e9gica da reputa\u00e7\u00e3o corporativa, e o M&M \u00e9 o ve\u00edculo mais relevante sobre o mercado de comunica\u00e7\u00e3o do Brasil.<\/p>\n\n\n\n

\n

“Este reconhecimento \u00e9 o resultado da nossa miss\u00e3o contra a complexidade para colocar as pessoas no centro de tudo que fazemos: desde oferecer novos produtos e funcionalidades at\u00e9 um atendimento aos clientes excelente e por humanos. Esta realiza\u00e7\u00e3o \u00e9 apenas mais um passo em dire\u00e7\u00e3o ao impacto verdadeiro que queremos criar nas vidas de mais de 75 milh\u00f5es de clientes no Brasil, Col\u00f4mbia e M\u00e9xico.”<\/em><\/p>\n<\/blockquote>\n\n\n\n

Cristina Junqueira, cofundadora do Nubank<\/em><\/p>\n\n\n\n

O \u00edndice analisou o quarto trimestre de 2022. O Nubank ficou em primeiro lugar entre as empresas financeiras nos indicadores de confian\u00e7a e admira\u00e7\u00e3o. Entre as marcas de todos os mercados em geral, nossa marca ficou no top 10, entre empresas como Havaianas, O Botic\u00e1rio, Pfizer e Nestl\u00e9.<\/p>\n\n\n\n

Como \u00e9 feita a an\u00e1lise?<\/h2>\n\n\n\n

O \u00edndice usa m\u00faltiplos crit\u00e9rios para criar o ranking, que \u00e9 divulgado a cada trimestre. As empresas foram analisadas entre outubro e dezembro de 2022, com mais de 13.000 avalia\u00e7\u00f5es coletadas.<\/p>\n\n\n\n

Entre os atributos analisados, havia perguntas sobre integridade (se uma empresa age de forma \u00e9tica, transparente e de forma respons\u00e1vel), inova\u00e7\u00e3o (o quanto a empresa inova em seu campo), produtos e servi\u00e7os (a qualidade do que a empresa fornece aos clientes), entre outras.<\/p>\n\n\n\n

Contar com a confian\u00e7a dos nossos cliente n\u00e3o \u00e9 apenas uma distin\u00e7\u00e3o importante. \u00c9 o reconhecimento que todos os dias, n\u00f3s entregamos produtos e servi\u00e7os que melhoram a rela\u00e7\u00e3o das pessoas com seu pr\u00f3prio dinheiro, e todos voc\u00eas podem ver isso. N\u00e3o podemos deixar de agradecer aos nossos mais de 75 milh\u00f5es de clientes.<\/p>\n","protected":false},"excerpt":{"rendered":"

Desenvolvido em parceria com o Meio & Mensagem, o ranking avalia a reputa\u00e7\u00e3o corporativa das marcas. O Nubank \u00e9 a \u00fanica marca financeira no top 10 geral.<\/p>\n","protected":false},"author":178110103,"featured_media":24544,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[2612,2524],"tags":[2622,2587],"class_list":["post-25953","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-awards-pt-br","category-life-at-nu-pt-br","tag-awards-pt-br","tag-nubank-pt-br"],"acf":[],"yoast_head":"\nO Nubank \u00e9 a empresa financeira que os brasileiros mais confiam, de acordo com ranking - Building Nubank<\/title>\n<meta name=\"description\" content=\"Desenvolvido em parceria com o Meio & Mensagem, o ranking avalia a reputa\u00e7\u00e3o corporativa das marcas. 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