{"id":26033,"date":"2023-01-06T16:14:47","date_gmt":"2023-01-06T16:14:47","guid":{"rendered":"https:\/\/building.nubank.com\/what-is-it-like-being-a-product-manager-at-nubank\/"},"modified":"2024-03-21T17:44:34","modified_gmt":"2024-03-21T17:44:34","slug":"como-e-ser-product-manager-gerente-de-produto-no-nubank","status":"publish","type":"post","link":"https:\/\/building.nubank.com\/pt-br\/como-e-ser-product-manager-gerente-de-produto-no-nubank\/","title":{"rendered":"Como \u00e9 ser Product Manager (Gerente de Produto) no Nubank?"},"content":{"rendered":"\n<p>Product Managers (PMs) t\u00eam um papel fundamental na constru\u00e7\u00e3o de grandes produtos e na entrega deles ao consumidor. Esse trabalho oferece muitas oportunidades para pessoas que se orientam por dados, s\u00e3o apaixonadas por tecnologia, e prosperam no desafio de comunicar-se entre equipes multifuncionais. No entanto, como o gerenciamento de produto ainda \u00e9 uma fun\u00e7\u00e3o recente no Brasil, contratar novos membros para a equipe do Nubank pode ser bastante desafiador.<\/p>\n\n\n\n<p>Este artigo abordar\u00e1 o que significa ser um Product Manager efetivo no Nubank e por que esse \u00e9 um trabalho essencial na nossa organiza\u00e7\u00e3o.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">O que um Product Manager faz no Nubank?<\/h2>\n\n\n\n<p>Product Managers s\u00e3o encarregados de construir produtos com sua equipe para alcan\u00e7ar objetivos comerciais importantes e satisfazer as necessidades dos clientes. Resumindo, eles s\u00e3o respons\u00e1veis pela agilidade e qualidade das decis\u00f5es da equipe para maximizar o impacto. Product Managers participam de todas as etapas do ciclo de vida de um produto.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Escopo do trabalho<\/h2>\n\n\n\n<p>O escopo dos Product Managers do Nubank \u00e9 dividido entre os seguintes blocos principais:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Defini\u00e7\u00e3o do problema: Comece<\/strong> perguntando por qu\u00ea. Por que estamos construindo este produto? Qual \u00e9 o problema que estamos tentando resolver? Para qual trabalho os clientes est\u00e3o nos contratando? Quais s\u00e3o os problemas persistentes do cliente? O problema est\u00e1 alinhado \u00e0 vis\u00e3o do Nubank? Qual \u00e9 o tamanho do problema? Por que isso \u00e9 um problema? Por que \u00e9 importante resolv\u00ea-lo? O que acontece se o problema n\u00e3o for resolvido?<\/li>\n\n\n\n<li><strong>Defina o produto:<\/strong> Qual \u00e9 o produto que queremos construir para resolver o problema identificado? Quem vai us\u00e1-lo? Que hip\u00f3teses estamos validando? Como saber se ele \u00e9 um sucesso? Este produto \u00e9 pr\u00e1tico e vi\u00e1vel? Todos os envolvidos no desenvolvimento deste produto entendem os problemas que queremos resolver?<\/li>\n\n\n\n<li><strong>Planejamento do desenvolvimento: <\/strong>Queremos sempre entregar valor aos nossos clientes, e \u00e9 por isso que o planejamento do desenvolvimento \u00e9 t\u00e3o importante. Que Produto Vi\u00e1vel M\u00ednimo podemos construir para testar se o problema pode ser resolvido? Como podemos entregar valor de forma incremental? Quais s\u00e3o as caracter\u00edsticas mais importantes que devem ser trabalhadas primeiro? Como funcionar\u00e1 a comunica\u00e7\u00e3o de lan\u00e7amento do produto? N\u00f3s temos um plano de implementa\u00e7\u00e3o?<\/li>\n\n\n\n<li><strong>Suporte de desenvolvimento:<\/strong> Estamos sempre pensando alguns passos \u00e0 frente de problemas em potencial e tentando remover os obst\u00e1culos do caminho da equipe. Desde fornecer especifica\u00e7\u00f5es do produto at\u00e9 cobrir fun\u00e7\u00f5es ausentes, fazemos tudo o que \u00e9 preciso para entregar o produto.<\/li>\n\n\n\n<li><strong>Monitoramento: <\/strong>Depois de lan\u00e7ar um novo produto, precisamos ter certeza de que tudo est\u00e1 funcionando bem. Nossos servi\u00e7os s\u00e3o saud\u00e1veis? Todos est\u00e3o confort\u00e1veis em estender a solu\u00e7\u00e3o para mais clientes? N\u00f3s temos uma estrat\u00e9gia de rollback?<\/li>\n\n\n\n<li><strong>Medindo os resultados: <\/strong>O que aprendemos ao longo do desenvolvimento, lan\u00e7amento e monitoramento? N\u00f3s resolvemos o problema? Os clientes est\u00e3o usando o produto? Eles est\u00e3o satisfeitos com o nosso produto? Que melhorias precisam ser feitas?<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Qual \u00e9 a diferen\u00e7a entre um Product Manager (PM) e Opera\u00e7\u00f5es de Produto (OP)?<\/h2>\n\n\n\n<p>Apesar de terem t\u00edtulos parecidos e trabalharem lado a lado, h\u00e1 grandes diferen\u00e7as entre esses pap\u00e9is:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Product Managers: t\u00eam como foco definir o problema e construir um produto que entregue uma proposta de valor clara ao cliente e que seja t\u00e9cnica e economicamente vi\u00e1vel;<\/li>\n\n\n\n<li><a href=\"https:\/\/building.nubank.com\/pt-br\/what-is-it-like-being-a-product-operations-pops-at-nubank\/\">Opera\u00e7\u00f5es de Produto<\/a>: t\u00eam como foco a estrat\u00e9gia de neg\u00f3cios e o gerenciamento do projeto, cuidando do processo e se responsabilizando pelas rela\u00e7\u00f5es com terceiros;<\/li>\n<\/ul>\n\n\n\n<p>Quer saber quem representa a voz do cliente e desenvolve a estrat\u00e9gia de marketing do produto? <a href=\"https:\/\/building.nubank.com\/pt-br\/what-is-it-like-being-a-product-marketing-manager-at-nubank\/\">Confira o papel de Gerente de Marketing de Produto<\/a>.<\/p>\n\n\n\n<p><strong>O que nossa Product Manager diz:<\/strong><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>&#8220;Como Product Manager, uma parte do seu trabalho \u00e9 execu\u00e7\u00e3o, ou seja, trabalhar junto aos engenheiros, designers, analistas de neg\u00f3cios e analistas de dados da equipe. A outra parte \u00e9 estrat\u00e9gia: voc\u00ea \u00e9 respons\u00e1vel por apresentar um roadmap, uma vis\u00e3o que fa\u00e7a sentido baseada em todos os dados que voc\u00ea tem dos usu\u00e1rios e seus feedbacks.&#8221;&nbsp;<\/em><\/p>\n<\/blockquote>\n\n\n\n<p><em><strong>Alyson Ahearn, Product Manager S\u00eanior<\/strong><\/em><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>&#8220;Product Managers competentes se destacam em tr\u00eas aspectos diferentes. Eles sabem ouvir e t\u00eam empatia suficiente para entender as necessidades do cliente profundamente. S\u00e3o grandes comunicadores e podem eficientemente encapsular essas necessidades em uma vis\u00e3o para o produto enquanto adaptam seu discurso para diferentes partes interessadas. Por \u00faltimo, eles trazem foco para a equipe, o que significa que os GPs definem objetivos claros (e conectam esses objetivos aos neg\u00f3cios), mant\u00eam o trabalho da equipe como prioridade e est\u00e3o constantemente medindo o impacto dos produtos.&#8221;<\/em><\/p>\n<\/blockquote>\n\n\n\n<p><em><strong>Gabriela Rojas, Diretora de Produto<\/strong><\/em><\/p>\n\n\n\n<p><\/p>\n\n\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/cy1YwS57wa8?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=pt-BR&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Uma an\u00e1lise da carreira de Gerente de Produto no Nubank, o escopo do trabalho e as principais diferen\u00e7as para com outras posi\u00e7\u00f5es relacionadas a Produto.<\/p>\n","protected":false},"author":178110054,"featured_media":24662,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2549,2527],"tags":[2588,2528,2700],"ppma_author":[2336],"class_list":["post-26033","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-pt-br","category-product-manager-pt-br","tag-career-pt-br","tag-gestao-de-produtos","tag-pm-pt-br"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Como \u00e9 ser Product Manager (Gerente de Produto) no Nubank? 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