{"id":26090,"date":"2022-11-21T21:03:27","date_gmt":"2022-11-21T21:03:27","guid":{"rendered":"https:\/\/building.nubank.com\/what-is-it-like-being-a-content-designer-at-nubank\/"},"modified":"2024-03-21T16:40:47","modified_gmt":"2024-03-21T16:40:47","slug":"como-e-ser-designer-de-conteudo-no-nubank","status":"publish","type":"post","link":"https:\/\/building.nubank.com\/pt-br\/como-e-ser-designer-de-conteudo-no-nubank\/","title":{"rendered":"Como \u00e9 ser Designer de Conte\u00fado no Nubank?"},"content":{"rendered":"\n

Escrito por: Carla Garcia<\/em>
<\/em>Revisado por: Cristina Luckner<\/em><\/p>\n\n\n\n

\n\n\n\n

O mercado j\u00e1 se referiu a n\u00f3s como roteiristas de UX, estrategistas de conte\u00fado e, mais recentemente, designers de conte\u00fado, que acho mais adequado. Independentemente do nome, a quest\u00e3o \u00e9 que somos contadores de hist\u00f3ria com um objetivo bem claro: facilitar as vidas das pessoas com nossas percep\u00e7\u00f5es e habilidades de escrita. <\/p>\n\n\n\n

O trabalho de um designer de conte\u00fado n\u00e3o \u00e9 revisar textos enormes e deix\u00e1-los menores e mais bonitos, apesar de alguns de n\u00f3s tamb\u00e9m gostarem disso: estamos aqui por toda a concep\u00e7\u00e3o e cria\u00e7\u00e3o de produtos. Estamos aqui para criar<\/strong>! (Entendeu o que eu quis dizer?)          
No Nubank, a cultura do design \u00e9 fundamental para os neg\u00f3cios. A empresa \u00e9 obcecada por criar \u00f3timas experi\u00eancias de usu\u00e1rio, e isso cria um ambiente muito favor\u00e1vel para n\u00f3s, designers de conte\u00fado, prosperarmos. Neste artigo, explorarei a profiss\u00e3o dos Designers de Conte\u00fado, uma das carreiras na equipe de Design do Nubank<\/a>.<\/p>\n\n\n\n

O que um designer de conte\u00fado faz no Nubank?  <\/h2>\n\n\n\n

Imagine um dicion\u00e1rio. Apesar de ter muitas palavras, voc\u00ea provavelmente n\u00e3o o considera um livro. Ainda menos um livro bom. O motivo disso \u00e9 que um dicion\u00e1rio n\u00e3o possui um atributo essencial de um livro: uma narrativa ou hist\u00f3ria que d\u00ea prop\u00f3sito \u00e0s palavras impressas. <\/p>\n\n\n\n

A mesma l\u00f3gica se aplica a palavras em um aplicativo de celular ou site. Assim como as palavras em um livro, elas n\u00e3o funcionam isoladas. Se n\u00e3o houver hist\u00f3ria, o produto provavelmente n\u00e3o \u00e9 bom. Se n\u00e3o for uma parte integrada da experi\u00eancia de ponta a ponta, n\u00e3o far\u00e1 sentido. <\/p>\n\n\n\n

Conte\u00fado \u00e9 a experi\u00eancia do usu\u00e1rio.<\/strong> \u00c9 isso que d\u00e1 vida \u00e0 personalidade do produto, que causa uma conex\u00e3o emocional com as pessoas, que cria uma rela\u00e7\u00e3o e, por fim, que faz com que os clientes estejam aqui conosco. <\/p>\n\n\n\n

Os produtos e empresas mais bem-sucedidos s\u00e3o aqueles em que Pesquisadores de UX<\/a>, Designers de Conte\u00fado e Designers de Produtos trabalham em conjunto. \u00c9 isso que fazemos no Nubank.<\/p>\n\n\n\n

Escopo do trabalho<\/h2>\n\n\n\n

Aqui no Nubank, Design de Conte\u00fado \u00e9 uma disciplina no cap\u00edtulo de design<\/a>. Ele tem uma organiza\u00e7\u00e3o descentralizada, o que significa que cada designer de conte\u00fado integra uma unidade de neg\u00f3cio diferente e tem suas particularidades. <\/p>\n\n\n\n

Atrav\u00e9s do trabalho colaborativo com designers de produto, pesquisadores, marketing e gerentes de produto, os designers de conte\u00fado ajudam a definir o vocabul\u00e1rio, a narrativa e as melhores escolhas de palavras para nossos produtos seguindo o tom de voz do Nubank. Designers de conte\u00fado s\u00e3o respons\u00e1veis por criar conte\u00fados que ajudem as pessoas a encontrar, entender e usar o produto para resolver um problema ou necessidade. <\/p>\n\n\n\n

A rotina de trabalho inclui atividades como sess\u00f5es de concep\u00e7\u00e3o, pesquisa, an\u00e1lise de dados, participa\u00e7\u00e3o em reuni\u00f5es e, \u00e9 claro, escrever.  <\/p>\n\n\n\n

Habilidades necess\u00e1rias<\/h2>\n\n\n\n

Espera-se que nossos designers de conte\u00fado consigam colaborar efetivamente com todas as equipes e estejam ativamente envolvidos no desenvolvimento de novos recursos e produtos. \u00c9 importante ter um profundo entendimento dos usu\u00e1rios atrav\u00e9s da capacidade de usar dados qualitativos e quantitativos para guiar decis\u00f5es e evoluir as diretrizes de tom e escrita.<\/p>\n\n\n\n

O que nossos Designers de Conte\u00fado dizem:<\/h2>\n\n\n\n
\n

“Trabalhar como Designer de Conte\u00fado no Nubank \u00e9 saber que todos os dias h\u00e1 oportunidade de aprender algo novo. A cultura da empresa fornece um espa\u00e7o seguro e saud\u00e1vel para termos autonomia para criar nosso processo de trabalho e faz\u00ea-lo de um jeito que funcione melhor para toda a equipe, mesmo que seja um processo diferente dos outros esquadr\u00f5es.”<\/p>\n<\/blockquote>\n\n\n\n

Lucia Possas, Clientes Fan\u00e1ticos BU<\/strong><\/em><\/p>\n\n\n\n

\n

“Ser designer de conte\u00fado no Nu significa trabalhar com diversos desafios de muitos contextos diariamente e projetos cheios de propostas e perspectivas amplas. \u00c9 uma oportunidade de repensar a descri\u00e7\u00e3o do trabalho de designer de conte\u00fado como uma poderosa ferramenta de conte\u00fado de impacto e resgate essencial \u00e0 empresa.”<\/p>\n<\/blockquote>\n\n\n\n

Karine Lima, Nuconta BU<\/strong><\/em><\/p>\n\n\n\n

\n

“Perdi as contas de quantas vezes ouvi ‘a Ana j\u00e1 concordou com esse t\u00f3pico?’ (e sim, eu j\u00e1 havia concordado). Isso simboliza o entendimento e as expectativas quanto \u00e0 disciplina design de conte\u00fado aqui no Nu: participamos de discuss\u00f5es de produto, e as pessoas esperam exatamente isso de n\u00f3s.”<\/p>\n<\/blockquote>\n\n\n\n

Ana Clara Bianchi, Seguros BU<\/strong><\/em><\/p>\n\n\n\n

<\/div>\n","protected":false},"excerpt":{"rendered":"

Designers de Conte\u00fado transformam conceitos de produto complexos e percep\u00e7\u00f5es da pesquisa em hist\u00f3rias com as quais as pessoas consigam se relacionar. 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