{"id":26155,"date":"2022-10-14T16:52:52","date_gmt":"2022-10-14T16:52:52","guid":{"rendered":"https:\/\/building.nubank.com\/what-is-it-like-to-be-an-ux-researcher-at-nubank\/"},"modified":"2024-09-05T19:08:34","modified_gmt":"2024-09-05T19:08:34","slug":"como-e-ser-um-pesquisador-de-experiencia-do-usuario-ux-no-nubank","status":"publish","type":"post","link":"https:\/\/building.nubank.com\/pt-br\/como-e-ser-um-pesquisador-de-experiencia-do-usuario-ux-no-nubank\/","title":{"rendered":"Como \u00e9 atuar na \u00e1rea de Pesquisa do Nubank?"},"content":{"rendered":"\n

Escrito por Carolina Perrone, Thamires Faria e Tutz Dias
Revisado por Shirley Aquino – Talent Acquisition<\/em><\/p>\n\n\n\n

Aqui no Nubank, n\u00f3s adoramos desenvolver produtos incr\u00edveis, servi\u00e7os completos e experi\u00eancias memor\u00e1veis. E, para isso, precisamos aprender com o comportamento, as necessidades, as dores e os problemas dos nossos clientes. Al\u00e9m disso, precisamos saber em quais aspectos, e de que maneira, a nossa empresa pode melhorar.<\/p>\n\n\n\n

A fun\u00e7\u00e3o de uma pessoa Pesquisadora \u00e9 aprender com os nossos clientes e com o mercado para orientar as equipes de produto, design e neg\u00f3cios a projetarem os melhores produtos, servi\u00e7os e experi\u00eancias.<\/p>\n\n\n\n

Saiba mais sobre a carreira em Pesquisa no Nubank, de acordo com a nossa pr\u00f3pria equipe!<\/p>\n\n\n\n

O que a equipe de Pesquisa faz no Nubank?<\/h2>\n\n\n\n

No Nubank, as pessoas pesquisadoras, ou “researchers”, desempenham um papel vital na compreens\u00e3o das necessidades, comportamentos e motiva\u00e7\u00f5es dos clientes que usam os produtos e servi\u00e7os do Nu. Elas desempenham uma fun\u00e7\u00e3o crucial para o desenvolvimento de solu\u00e7\u00f5es que atendam verdadeiramente \u00e0s demandas do p\u00fablico e melhorem a experi\u00eancia dos clientes.<\/p>\n\n\n\n

Espera-se que a equipe de Pesquisa seja capaz de entender o que a empresa precisa alcan\u00e7ar e de focar nas perguntas, hip\u00f3teses e problemas certos. Al\u00e9m disso, \u00e9 preciso analisar os dados por meio de uma abordagem focada no cliente e nos objetivos da empresa, usar habilidades de comunica\u00e7\u00e3o para entregar os resultados da pesquisa com clareza e ajudar os colegas nas tomadas de decis\u00e3o. Afinal, \u00e9 necess\u00e1rio que as escolhas reflitam a l\u00f3gica dos dados e as necessidades dos seres humanos. <\/p>\n\n\n\n

Quais s\u00e3o as habilidades necess\u00e1rias para ser uma pessoa pesquisadora no Nubank?<\/h2>\n\n\n\n
    \n
  • Estrat\u00e9gia de pesquisa:<\/strong> desenvolver planos de pesquisa que alinhem os objetivos do neg\u00f3cio \u00e0s necessidades dos clientes, garantindo a relev\u00e2ncia, o impacto e o car\u00e1ter acion\u00e1vel das pesquisas.<\/li>\n\n\n\n
  • Pesquisa qualitativa e quantitativa:<\/strong> conduzir pesquisas que incluem entrevistas, grupos focais, testes de usabilidade, pesquisas secund\u00e1rias, entre outros m\u00e9todos, para coletar dados sobre os clientes e o mercado.<\/li>\n\n\n\n
  • An\u00e1lise de dados:<\/strong> analisar os dados coletados para identificar padr\u00f5es, insights e tend\u00eancias. Isso inclui analisar transcri\u00e7\u00f5es de entrevistas, resultados de question\u00e1rios quantitativos, dados de neg\u00f3cio, m\u00e9tricas de produto e dados secund\u00e1rios de mercado.<\/li>\n\n\n\n
  • S\u00edntese e comunica\u00e7\u00e3o de insights:<\/strong> transformar os dados e insights coletados em informa\u00e7\u00f5es compreens\u00edveis e acion\u00e1veis que possam ser compartilhadas entre diferentes equipes do Nubank.<\/li>\n\n\n\n
  • Colabora\u00e7\u00e3o multidisciplinar: <\/strong>colaborar com os times de design, produto e neg\u00f3cios para integrar insights de pesquisa no desenvolvimento e refinamento de produtos e servi\u00e7os.<\/li>\n\n\n\n
  • Advocacia do usu\u00e1rio:<\/strong> ser a voz do cliente dentro da empresa, assegurando que as perspectivas das pessoas sejam consideradas.<\/li>\n<\/ul>\n\n\n\n

    Como \u00e9 ser uma pessoa pesquisadora no Nubank?<\/h2>\n\n\n\n
    \n

    Pesquisar, no Nubank, implica em lidar com uma ferida dolorosa: o relacionamento dos brasileiros com o dinheiro. N\u00f3s criamos pontes que cruzam as lacunas entre a experi\u00eancia da empresa e a dos clientes, ajudando a equipe a enfrentar problemas a partir de diferentes \u00e2ngulos, reduzir a complexidade dos sistemas financeiros e melhorar como os nossos clientes lidam com suas finan\u00e7as.\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n

    Ana Urquiza \u2013 Lead Researcher<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

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