{"id":30792,"date":"2024-11-19T15:16:44","date_gmt":"2024-11-19T15:16:44","guid":{"rendered":"https:\/\/building.nubank.com\/empowering-latin-america-through-innovation-nu-highlights-at-the-george-ux-conference-2024\/"},"modified":"2024-11-19T15:36:50","modified_gmt":"2024-11-19T15:36:50","slug":"empoderando-a-america-latina-inovacao-george-ux-conference","status":"publish","type":"post","link":"https:\/\/building.nubank.com\/pt-br\/empoderando-a-america-latina-inovacao-george-ux-conference\/","title":{"rendered":"Empoderando a Am\u00e9rica Latina por meio da inova\u00e7\u00e3o: destaques do Nu na George UX Conference 2024"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">No Nubank, acreditamos que inova\u00e7\u00e3o n\u00e3o se trata apenas de criar produtos, mas de transformar a forma como as pessoas se relacionam com suas finan\u00e7as. Essa vis\u00e3o foi o centro da nossa apresenta\u00e7\u00e3o na George UX Conference 2024, realizada em Viena, um dos maiores polos globais de excel\u00eancia em experi\u00eancia do usu\u00e1rio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O evento reuniu algumas das mentes mais brilhantes em design e desenvolvimento de produtos, e foi uma honra subir ao palco ao lado de inovadores que est\u00e3o repensando experi\u00eancias em diversos setores ao redor do mundo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nosso time foi representado no evento por C\u00e9sar Wedemann, Diretor de Produto e Gerente Geral, e por Ellen Kiss, nossa Diretora de Design. A seguir, compartilhamos os insights apresentados e as li\u00e7\u00f5es que trouxemos para continuar revolucionando as finan\u00e7as na Am\u00e9rica Latina.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Desafiando a complexidade, empoderando pessoas<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Nossa hist\u00f3ria come\u00e7ou h\u00e1 uma d\u00e9cada com uma ambi\u00e7\u00e3o ousada: desafiar o modelo banc\u00e1rio tradicional e empoderar as pessoas a tomarem controle de suas finan\u00e7as. Na George UX Conference, exploramos como essa miss\u00e3o guia tudo o que fazemos\u2014com um design focado na simplicidade, transpar\u00eancia e acessibilidade em um mercado historicamente marcado pela complexidade.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00e9sar Wedemann, Diretor de Produto e Gerente Geral do Nubank, compartilhou:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Quando come\u00e7amos, em 2013, o cen\u00e1rio financeiro da Am\u00e9rica Latina era altamente concentrado, com poucos grandes bancos controlando a maioria das contas. As taxas eram altas, o cr\u00e9dito era limitado e as experi\u00eancias frequentemente frustrantes. Vimos uma oportunidade de fazer diferente.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Hoje, o Nubank atende mais de 110 milh\u00f5es de clientes no Brasil, M\u00e9xico e Col\u00f4mbia. Essa jornada, que come\u00e7ou com a disrup\u00e7\u00e3o, s\u00f3 foi poss\u00edvel gra\u00e7as ao foco incans\u00e1vel em design centrado no usu\u00e1rio e produtos inovadores que realmente atendem \u00e0s necessidades das pessoas.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Transformando desafios em oportunidades<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Durante a confer\u00eancia, Ellen Kiss abordou o papel fundamental do design na trajet\u00f3ria do Nubank, destacando como transformamos desafios em oportunidades para surpreender e encantar nossos clientes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Um exemplo marcante foi o lan\u00e7amento do Nubank Dog Card. Quando percebemos que muitos clientes pediam substitui\u00e7\u00e3o de cart\u00f5es que haviam sido mastigados por seus c\u00e3es, enxergamos uma chance de transformar a frustra\u00e7\u00e3o em alegria. O resultado? Uma vers\u00e3o de brinquedo do nosso ic\u00f4nico cart\u00e3o roxo\u2014um toque divertido que reflete nosso compromisso com a felicidade dos clientes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Outro marco foi a unifica\u00e7\u00e3o das contas corrente e poupan\u00e7a em uma experi\u00eancia \u00fanica. No Brasil, essas contas tradicionalmente existiam separadas, gerando inefici\u00eancias para os usu\u00e1rios. Ao combin\u00e1-las, simplificamos a gest\u00e3o financeira das pessoas, superando desafios regulat\u00f3rios e de estrutura de custos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Escalando inova\u00e7\u00e3o de forma sustent\u00e1vel<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Nosso crescimento ao longo da \u00faltima d\u00e9cada\u2014de um \u00fanico produto para um ecossistema completo\u2014foi guiado por um conjunto de princ\u00edpios que garantem escalabilidade sem comprometer a experi\u00eancia do usu\u00e1rio. No cora\u00e7\u00e3o dessa abordagem est\u00e3o <a href=\"https:\/\/building.nubank.com\/pt-br\/nubank-cultura-valores\/\">nossos cinco valores fundamentais<\/a>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Queremos que nossos clientes nos amem fanaticamente;<\/li>\n\n\n\n<li>Somos pessoas \u00e1vidas e desafiamos o status quo;<\/li>\n\n\n\n<li>Pensamos e agimos com senso de propriedade, n\u00e3o como quem aluga;<\/li>\n\n\n\n<li>Constru\u00edmos equipes fortes e diversas;<\/li>\n\n\n\n<li>Buscamos efici\u00eancia inteligente.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Esses valores conectam mais de 8.000 Nubankers ao redor do mundo, ajudando-nos a criar produtos que resolvem problemas enquanto constroem confian\u00e7a e encantam os usu\u00e1rios.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por exemplo, o recurso Modo Rua aumenta a seguran\u00e7a do aplicativo ao adaptar suas funcionalidades com base na localiza\u00e7\u00e3o do usu\u00e1rio. Isso garante que informa\u00e7\u00f5es sens\u00edveis fiquem protegidas em \u00e1reas n\u00e3o confi\u00e1veis, sem comprometer a conveni\u00eancia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Outro destaque foi o Financiamento PIX, que combina o sistema de pagamento instant\u00e2neo do Brasil com solu\u00e7\u00f5es de cr\u00e9dito. Assim, os clientes podem acessar descontos frequentemente oferecidos para pagamentos via PIX, mesmo que n\u00e3o tenham saldo suficiente na conta\u2014um exemplo claro de empoderamento financeiro.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Redefinindo o poss\u00edvel com design<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ellen destacou como nossos princ\u00edpios de design, como priorizar confian\u00e7a e simplicidade, foram essenciais para nosso sucesso. Ao focar em comunica\u00e7\u00e3o clara e na cria\u00e7\u00e3o de ferramentas que atendam \u00e0s reais necessidades dos usu\u00e1rios, criamos experi\u00eancias que ressoam profundamente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Uma dessas inova\u00e7\u00f5es \u00e9 nossa ferramenta de poupan\u00e7a baseada em objetivos, Caixinhas, que muda o foco de op\u00e7\u00f5es de investimento complexas para metas tang\u00edveis e alcan\u00e7\u00e1veis. Ao ajudar os clientes a economizar para f\u00e9rias, educa\u00e7\u00e3o ou aposentadoria, estamos empoderando-os a assumir o controle de seus futuros\u2014um marco de cada vez.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Reflex\u00f5es e pr\u00f3ximos passos<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Participar da George UX Conference foi uma oportunidade valiosa para refletir sobre nossa jornada e trocar ideias com l\u00edderes em design de experi\u00eancia do usu\u00e1rio. Embora estejamos orgulhosos do que conquistamos, sabemos que ainda h\u00e1 muito por fazer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Como C\u00e9sar Wedemann destacou:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">No Nubank, costumamos dizer que ainda estamos no Dia Um. A ind\u00fastria financeira na Am\u00e9rica Latina\u2014e globalmente\u2014ainda tem um longo caminho pela frente. Mas, com a inova\u00e7\u00e3o, o design e a tecnologia como aliados, estamos empolgados para continuar transformando a rela\u00e7\u00e3o das pessoas com o dinheiro.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Sa\u00edmos de Viena inspirados pelas incr\u00edveis ideias compartilhadas e determinados a continuar desafiando o status quo. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se voc\u00ea tem curiosidade sobre os princ\u00edpios que guiam nosso trabalho ou quer um olhar mais profundo sobre nossas pr\u00e1ticas de design,<a href=\"https:\/\/building.nubank.com\/pt-br\/design-pt-br\/\"> continue a explorar a se\u00e7\u00e3o de Design<\/a> no nosso blog.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Na George UX Conference 2024, o Nubank explorou o papel do design em simplificar as finan\u00e7as e empoderar mais de 110 milh\u00f5es de clientes na Am\u00e9rica Latina.<\/p>\n","protected":false},"author":178110103,"featured_media":30788,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[2526,3210],"tags":[2546,2576,2587,2515],"ppma_author":[2321],"class_list":["post-30792","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design-pt-br","category-designer-pt-br","tag-cultura-nu","tag-design-pt-br","tag-nubank-pt-br","tag-trabalhar-no-nu"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Empoderando a Am\u00e9rica Latina por 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