{"id":34872,"date":"2025-11-05T10:25:48","date_gmt":"2025-11-05T13:25:48","guid":{"rendered":"https:\/\/building.nubank.com\/?p=34872"},"modified":"2025-11-05T13:12:35","modified_gmt":"2025-11-05T16:12:35","slug":"merco-talento-brasil-2025","status":"publish","type":"post","link":"https:\/\/building.nubank.com\/pt-br\/merco-talento-brasil-2025\/","title":{"rendered":"Merco Talento Brasil 2025: Nubank entre as 5 empresas mais atrativas para trabalhar"},"content":{"rendered":"\n

Em 2025, o Nubank aparece pela primeira vez entre as cinco empresas mais atraentes para trabalhar no Brasil. A lista \u00e9 organizada pelo Merco Talento, um dos principais rankings de reputa\u00e7\u00e3o corporativa e marca empregadora da Am\u00e9rica Latina.<\/p>\n\n\n\n

Avan\u00e7ar dez posi\u00e7\u00f5es de 2024 para 2025 refor\u00e7a que investir em autonomia, confian\u00e7a e prop\u00f3sito claro n\u00e3o \u00e9 apenas uma escolha cultural \u2014 \u00e9 o que gera impacto real dentro e fora da empresa.<\/p>\n\n\n\n

Como define nosso CEO e fundador, David V\u00e9lez:<\/p>\n\n\n\n

\n

\u201cA cultura atrai as pessoas \u2014 e as pessoas constroem os produtos que atraem os clientes. No fim das contas, os clientes s\u00e3o consumidores de cultura. […] A cultura \u00e9 como o esp\u00edrito da empresa \u2014 ela permeia tudo o que fazemos<\/a>.\u201d<\/p>\n<\/blockquote>\n\n\n\n

No Nubank, cultura \u00e9 mais do que uma declara\u00e7\u00e3o. \u00c9 uma for\u00e7a viva que orienta como contratamos, constru\u00edmos e crescemos. E esse reconhecimento \u00e9 um reflexo direto disso.<\/p>\n\n\n\n

O que \u00e9 o Merco Talento e por que esse ranking importa<\/h2>\n\n\n\n

O Merco (Monitor Empresarial de Reputa\u00e7\u00e3o Corporativa) Talento avalia a atratividade das empresas como lugares para trabalhar a partir da percep\u00e7\u00e3o de diversos p\u00fablicos: estudantes universit\u00e1rios, profissionais, especialistas em recursos humanos, sindicatos, headhunters e a sociedade civil em geral.<\/p>\n\n\n\n

Al\u00e9m do reconhecimento espont\u00e2neo, o ranking cruza dados reputacionais, pr\u00e1ticas de bem-estar, desenvolvimento profissional, cultura organizacional e prop\u00f3sito social.<\/p>\n\n\n\n

Ou seja: n\u00e3o \u00e9 apenas um pr\u00eamio de marca empregadora. Ele representa confian\u00e7a, credibilidade e a capacidade de inspirar pessoas.<\/p>\n\n\n\n

Por dentro da metodologia<\/h2>\n\n\n\n

A metodologia por tr\u00e1s da elabora\u00e7\u00e3o do ranking do Merco Talento inclui:<\/p>\n\n\n\n

    \n
  • Mais de 9 mil entrevistas com diferentes p\u00fablicos (profissionais, estudantes, l\u00edderes empresariais, especialistas em RH e popula\u00e7\u00e3o geral);<\/li>\n\n\n\n
  • Avalia\u00e7\u00e3o de 26 vari\u00e1veis agrupadas em 3 pilares principais: boa reputa\u00e7\u00e3o interna, marca empregadora e qualidade de vida;<\/li>\n\n\n\n
  • Auditoria externa conduzida pela KPMG, garantindo independ\u00eancia e conformidade metodol\u00f3gica dos resultados.<\/li>\n<\/ul>\n\n\n\n

    Essa combina\u00e7\u00e3o de m\u00faltiplas percep\u00e7\u00f5es \u00e9 o que torna o ranking s\u00f3lido e respeitado em pa\u00edses como Brasil, M\u00e9xico e Col\u00f4mbia, onde o Nubank tamb\u00e9m j\u00e1 foi reconhecido.<\/p>\n\n\n\n

    Cultura que se constr\u00f3i todos os dias<\/h2>\n\n\n\n

    Estar entre as 5 empresas mais desejadas para trabalhar no Brasil \u00e9 apenas a consequ\u00eancia de escolhas feitas todos os dias:<\/p>\n\n\n\n

    Chegamos at\u00e9 porque, todos os dias, trabalhamos com autonomia e responsabilidade, em times que confiam de verdade nas pessoas e nas decis\u00f5es que elas tomam. Criamos um ambiente seguro para aprender, errar e evoluir, sem hierarquias engessadas que limitem a iniciativa ou a criatividade. <\/p>\n\n\n\n

    A diversidade e a inclus\u00e3o s\u00e3o pilares reais do nosso jeito de construir produtos, formar lideran\u00e7as e compor times. E tudo isso se conecta a um prop\u00f3sito claro: lutar contra a complexidade e empoderar pessoas para que tenham mais controle sobre a pr\u00f3pria vida financeira.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Pelo segundo ano consecutivo, Nubank avan\u00e7a no ranking das empresas mais desejadas para trabalhar no Brasil, segundo o Merco Talento<\/p>\n","protected":false},"author":178110103,"featured_media":34866,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2612,2525,2524],"tags":[2599,2541,2560,2540,2498],"ppma_author":[2321],"class_list":["post-34872","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-awards-pt-br","category-culture-values-pt-br","category-life-at-nu-pt-br","tag-engineering-culture-pt-br","tag-inteligencia-artificial","tag-large-language-models-pt-br","tag-machine-learning-pt-br","tag-software-engineering-pt-br"],"acf":[],"yoast_head":"\nMerco Talento Brasil 2025: Nubank entre as 5 empresas mais atrativas para trabalhar - 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