At Nubank, leadership is defined by people who believe in a mission, take ownership of it, and work together to build something extraordinary.

As Founder and CEO David Vélez often says:

We cannot compromise. We need the best of the best working at Nubank. We’re here to fight on behalf of our customers, and to create an incredible environment where people can do the best work of their lives.

For David, what sets Nubank’s leaders apart is not only what they know, but why they do what they do. “We have the right skills,” he adds, “but skill set is not enough. We need the right behavior, the right culture, and the right motivation. We need people who see this as their life mission.”

It’s this combination of world-class talent and deep purpose that defines leadership at Nubank.

Purpose and ownership at the core

From the very beginning, Nubank’s mission has been to fight complexity and empower people through simple, fair, and transparent financial experiences.

Leadership here starts with that mission. And it’s all about ownership.

To “think and act like owners” is one of Nubank’s core values. It means leading with transparency, respect, and accountability. It means taking responsibility for customers’ trust and never settling for “good enough.”

Every leader at Nubank, from product managers to engineers, from design leads to executives, understands that their work has real impact.

That sense of responsibility is what transforms leadership from a title into a mindset.

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Building strong and diverse teams

At the heart of Nubank’s leadership culture is a deep belief in people. Suzana Kubric, Chief Human Resources Officer, puts it simply:

What I’m most proud of at Nubank is our talent. We hire the best people, we develop them internally, and they deliver value to more than 127 million customers.

Nubank leaders are not only called to manage teams, but to build them by fostering diverse perspectives, encouraging dialogue between different ideas, and inspiring new ways of thinking.

Here, people at all levels are empowered to speak up, challenge assumptions, and take initiative.

“We’ve built this strong culture with the active participation of leadership committed to Nu’s values,” Suzana explains. “We promote collaboration between different areas to simplify operations, accelerate deliveries, and scale our impact.”

Leading with purpose and courage

To lead at Nubank is also to embrace uncertainty. It’s to face new challenges with courage, creativity, and conviction. Livia Chanes, CEO of Nubank Brazil, knows this well:

Being a leader at Nu is being able to shape the future and make decisions that impact hundreds of millions of customers across multiple countries. That’s meaningful, it’s a real way for us to drive impact in society through technology.

In a company that operates across three major markets (Brazil, Mexico, and Colombia) leadership means scaling not only operations, but values.

That requires courage, the ability to question the status quo, and the willingness to build what doesn’t yet exist. Marcela Torres, General Manager of Nubank Colombia, captures this feeling perfectly:

Being a leader at Nu is one of the most exciting and scary things I’ve ever done. Exciting because not a lot of people get to say they’ve helped build one of the most influential companies of our time. Scary because we’re creating something that nobody has built before.

That mix of excitement and fear is part of Nubank’s DNA. It’s what drives leaders to keep experimenting, innovating, and learning, all in the service of a purpose that’s bigger than themselves.

Leadership through innovation and smart efficiency

If courage defines the spirit of Nubank’s leadership, innovation defines its craft. Eric Young, Chief Technology Officer, sees this clearly:

The belief that it’s always Day One, that we can continually redefine experiences, even in areas where we’re already successful, is incredibly energizing.

That “Day One” mentality is what allows leaders at Nubank to keep reinventing financial experiences and simplifying people’s lives. It’s an approach rooted in experimentation, creativity, and focus — or as the company’s EVP puts it, We are hungry and challenge the status quo.

Ethan Eismann, Chief Design Officer, shares a similar view:

What I’ve seen are people who are very passionate about what they do, working in a smart way and working very hard. That passion is one of the most important things.

For leaders at Nubank, efficiency means using creativity and data to make bold ideas real. It’s about building scalable solutions that remain human-centered.

In this environment, leaders balance speed with care, innovation with simplicity, ambition with purpose.

Leading with candor and collaboration

Leadership at Nubank also thrives on openness, on the ability to listen, to question, and to learn.

For Armando Herrera, Country Manager of Nu Mexico, that’s one of the company’s most powerful qualities.

The one thing that caught my attention is the candidness with which teams approach each other. That’s essential to stay true to our mission, to look back and ask, are our customers really loving our products? Could we have done better? What lessons can we take forward?

That candidness builds trust. It creates a safe space where leaders and teams can challenge each other constructively and align around the same purpose.

Across all countries where Nubank operates, this openness has become a hallmark of how the company collaborates, combining ambition with humility, clarity with care.

Armando adds,

I’m very proud to join such a diverse and talented team that takes responsibility for constantly raising the bar for themselves and our customers.

That commitment to constant improvement, shared responsibility, and diversity is what keeps Nubank’s culture alive and evolving.

Building the extraordinary together

Leadership at Nubank doesn’t live in corner offices. It lives in daily decisions, in open conversations, in teams that collaborate across disciplines and borders to create something new.

Every product, every service, every customer interaction reflects the work of people who lead with purpose and humility, and who believe that “we can make finance fairer, simpler, and more human.”

As Suzana summarizes,

Our leaders are deeply involved, presenting ideas and challenges regardless of position, generating real results, and helping others grow.

At Nubank, leadership is not a privilege. It’s a shared act of building.

It’s the belief that we can all lead when we act with ownership, embrace diversity, challenge the status quo, and stay guided by purpose.

And that’s how Nubank builds not just a leadership team, but a movement.

A movement of people who build the extraordinary every day.

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