At Nubank, we are driven by a mission to reshape the financial landscape through innovation, simplicity, and customer obsession. Since our founding in 2013, we have always believed that great impact comes from challenging the conventional and daring to do things differently. 

Our culture is built on fostering creativity, autonomy, and believing that everyday is the first day—principles that guide us as we strive to improve the lives of over 100 million people in Brazil, Mexico and Colombia. 

With this spirit, we’re proud to announce a great achievement: 

Nubank was chosen as the most admired company for its performance in the Brazilian product area, by the Product Market Outlook 2024-2025, conducted by PM3 in partnership with Bain & Company.

PM3 is one of the largest Digital Product and Business schools in Brazil and Bain & Company is a global strategic consulting firm located in many countries. The decision was made by more than 1,600 participants, who answered 48 questions anonymously. Click here to understand better.

Customer needs first

At the heart of Nubank’s continued success in product development is the company’s customer-centric vision, something that truly guides the product strategy. By leveraging its deep understanding of customer needs and market nuances, Nu has consistently been able to scale its operations while maintaining the high-quality standards that define its products.

Over the past decade, the valuable lessons learned from the Brazilian launches have provided the foundation for swiftly implementing solutions in other countries. This cross-market approach not only showcases the robustness of Nubank’s product operations but also reflects a strong commitment to minimizing uncertainties. 

By aligning its teams under a unified vision, Nu ensures that its product development remains agile, customer-focused, and resilient across all markets.

Check our job opportunities

Hiring top talent

Another driving force behind Nubank’s product success is its ability to attract top-tier talent at every level. The company’s recruitment process emphasizes creativity, innovation, and a shared passion for transforming the financial industry.

By creating an environment where each individual is empowered to contribute their best ideas, Nubank continues to foster a culture where excellence thrives. 

This focus on nurturing talent, combined with the company’s relentless pursuit of customer satisfaction, has solidified its top spot in the PM3 and Bain & Company survey, cementing Nubank’s position as a product leader year after year.

Check our job opportunities