Buddy at Nubank: Supporting New Hires on Their Journey

Buddy connects new team members to Nubank, offering guidance, hands-on experiences, and opportunities to contribute with impact from day one.

At Nubank, we believe that the start of a journey can shape someone’s entire experience in the company. That’s why we created the Buddy program, connecting new hires — affectionately called Nuvinhos — to our culture, providing shared learning, support, and discovery from their very first day.

A Nuvinho is anyone who has recently joined Nubank, ready to explore our culture, processes, and challenges, and make a real impact from the start. They arrive eager to learn, find their own path, and make a difference from the beginning.

A Beginning with Purpose

When a Nuvinho joins Nubank, we want them to feel welcomed, supported, and part of something bigger. The Buddy program was created for this purpose: to provide an onboarding experience that reflects how we build our products and our work environment. Here, everyone is encouraged to make decisions, learn continuously, and collaborate to create solutions that generate real impact.

More than a formal process, the Buddy is a living network of support, allowing Nuvinhos to share experiences, try new ideas, and grow alongside the people who already embody Nubank’s culture.

High-Impact Work with Purpose

Working at Nubank is challenging and high-impact. We constantly question the status quo and create solutions that change people’s lives.

This intensity comes from the responsibility to innovate, make meaningful decisions, and deliver tangible results. For Nuvinhos, it means diving into an accelerated learning journey where every action and project contributes to something greater. It’s an environment that values initiative, collaboration, and real impact.

The Buddy program supports this process, helping each Nuvinho navigate, explore, and develop confidently in an environment driven by purpose and meaningful results.

Who the Buddy Is

A Buddy is the person who welcomes the Nuvinho and helps them find their place at Nubank. They know the company routines and day-to-day processes well and are ready to share experiences collaboratively. More than guiding, a Buddy sparks curiosity, encourages questions, and helps the new team member find their own way to contribute meaningfully from day one.

This relationship reflects what it’s like to work at Nubank: collaborative, purpose-driven, and focused on results. With a Buddy, Nuvinhos quickly realize that being part of Nu is more than holding a role — it’s participating in a story that grows every day, built collectively.

The Nuvinho Experience

From day one, the Buddy introduces paths, resources, and processes to help the Nuvinho feel confident and secure. They explain team rituals, strategic objectives, and ongoing projects, helping the new hire understand not just what needs to be done, but why it matters.

At the same time, the Buddy helps the Nuvinho explore essential tools and systems, offering hands-on learning and encouraging autonomy. They connect the new hire to colleagues, leaders, and stakeholders, building a network of relationships that strengthens belonging and eases social integration.

The Buddy also provides organizational context, showing how every decision, process, and project ties into Nubank’s larger purpose. When Nuvinhos take on their first projects, the Buddy observes, gives feedback, and celebrates achievements, ensuring continuous learning and confident, meaningful contributions.

Beyond Onboarding

The Buddy program goes beyond any traditional onboarding. It’s an expression of our culture of shared learning, collaborative building, and real impact from day one. Through this relationship, Nuvinhos discover what it’s like to work at Nubank, and Buddies also grow, learning from every new team member.

Being a Buddy means creating space for new team members to thrive, and being a Nuvinho is an opportunity to make a mark from the start. Together, they shape Nubank’s story: intense, inspiring, and purpose-driven.