From the start, Nu was born with a clear purpose: to fight complexity and empower people. This mission has no borders — it guides everything we do, in every new market we choose to transform.

Today, we celebrate a meaningful milestone in that journey: Nu Colombia has been named the 4th best company to work for in the financial sector and rose 12 spots in the overall MERCO Talento ranking, reaching the 47th position among all companies evaluated.

This recognition reflects not just our impact as a business, but the strength of our culture and our team.

Transforming the financial industry in Colombia

Nu Colombia has been one of the cornerstones of our international expansion. Since its arrival in the country, it has redefined the financial landscape with simple, accessible, and human-centered solutions. 

In 2025, we continue to innovate with the launch of CDT Nu, a new investment alternative to help Colombians achieve their mid- and long-term goals. At the same time, initiatives like “Cajitas para mi Gente” promote saving habits and strengthen communities through local investment.

All of this is possible because we believe success only matters when it’s shared. And for us, empowerment means listening, adapting, and delivering real value to each customer — honoring the unique context and challenges of each market.

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A culture of impact, driven by extraordinary people

What makes us unique is not just what we do, but how we do it. At Nu, we challenge the status quo with courage and empathy, creating an environment where people from different backgrounds and nationalities build real solutions together.

The culture we’ve cultivated in Colombia is proof of that: a team that works with purpose, learns quickly, listens to the customer, and turns challenges into opportunities. That mindset allows us to innovate at scale without losing the essence that brought us here.

As Marcela Torres, General Manager of Nu Colombia, shares:

“This recognition is a direct reflection of our culture and how we choose to work together with purpose every day. It shows that it’s possible to build a company that’s admired and loved by putting people — both customers and our team — at the center of every decision.”

At Nu, the future is built every day

Working here is more than just a job — it’s being part of a movement. A movement that believes in diverse thinking, purpose-driven innovation, and building a fairer financial system for everyone.

Congratulations to all Nubankers in Colombia for this recognition. You’re showing the world what true transformation looks like. And the most exciting part? This is just the beginning.

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