Nubank was born to revolutionize the financial services market by offering an intuitive app, easy-to-use services and products, and removing bureaucracy from the lives of millions of Brazilians.

Thanks to these qualities, we were first mentioned in the Top 10, occupying the ninth position of The Most Influential Brands, drawn up by Ipsos,  Ipsos, a French market research and public opinion firm. Nubank is one of the three Brazilian companies to be featured in the Top 10, along with O Boticário and Natura.

Photo of the entrance to the new office at Nubank. You can see the very large white logo applied in front of a purple wall, a purple velvety fabric armchair and the turnstiles.

“Influence is built with a focus on what is relevant to people. It is because of our insistence on continuing to identify and pursue what is relevant to our customers, coupled with the unique principles of our brand and our way of doing business, that today, after almost 10 years of transforming the Brazilian financial industry, nearly 75 million customers trust Nubank. This recognition fills us with pride, but it also gives us the certainty that we need to continue facing this journey as if it was our first day.”

Juliana Roschel, Nubank’s Marketing Director

Check out below what are the criteria for the ranking.

How are the most influential brands in Brazil elected?

Ipsos defines as criteria for electing them the following attributes: 

  • Innovation; 
  • Trust;
  • Presence; 
  • Social Responsibility;
  • Online Engagement;
  • Empathy.

This isn’t the first time we’ve appeared in the Ipsos ranking. Nubank was mentioned in 2018 for the first time in the 44th place. In 2019, we rose to 18th place. In 2021, we were already the 15th most influential brand in Brazil. Now, we pressed on and went up six steps, sharing the 9th place with Mastercard.

Being awarded is the result of a joint effort by many teams. Come be part of our purple revolution in the world.

Check our job opportunities