Nubank se creó en 2013 con la misión de luchar contra la complejidad del sistema financiero y devolver a las personas el control sobre su dinero. Al inicio de esta misión se encontraba David Vélez, fundador de Nu. Fue él quien reclutó a sus cofundadores Cristina Junqueira y Edward Wible.

A lo largo de los años, tanto Nubank como su fundador y cofundadores han recibido reconocimientos que nos ayudan a saber que estamos en el camino correcto. En mayo de 2022, aquí hay uno nuevo: David Vélez, CEO de Nubank, es una de las 100 personas más influyentes del mundo según la revista TIME.

″This award is a recognition of our collective journey in these last nine years to reach nearly 60 million customers and change the landscape of the financial services sector. I share this acknowledgment with my co-founders and all of our employees, for their relentless work to serve our clients with great products and experiences, give people control of their money, and promote financial inclusion in Latin America.

Thank you to all our customers and shareholders for your trust, and be assured that we are just getting started on this journey – and have a long way ahead”.

David Vélez, CEO and founder of Nubank.

The traditional TIME100 list is published annually to recognize the impact, innovation, and achievements of people who are helping to shape the world around them. According to the magazine, the list is ″a community of leaders whose energy and commitment, we hope, will inspire others to take action as well.″

Also in 2022, we had already appeared in another list of the magazine – that of the most influential companies in the world, for the second consecutive year. Nu was the only Latin American company to appear in the ranking, joining the Titans category along with companies such as Apple, Disney, and Netflix.

David Vélez at TIME100: customers at the center of everything we do

A Colombian by birth, the triggering moment for David to start a financial institution in Brazil was very simple: moving to the country and realizing how complex, bureaucratic and unfair the Brazilian banking system was.

Along with Cristina and Ed, he laid the foundations for what would become a financial institution that puts customers at the center of everything – from product development to providing caring, humane customer service.

Nubank currently serves almost 60 million people and is present in Brazil, Mexico and Colombia.

Our estimate is that we have already saved Brazilians around US$ 1 billion in abusive fees and rescued them from 113 million hours in branch queues. And that’s just the beginning.

To all of our customers: thank you very much for yet another recognition.

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