In 2025, Nubank appears for the first time among the five most attractive companies to work for in Brazil. The list is organized by Merco Talento, one of the leading corporate reputation and employer brand rankings in Latin America.

Climbing ten positions from 2024 to 2025 reinforces that investing in autonomy, trust, and a clear purpose isn’t just a cultural choice — it’s what drives real impact inside and outside the company.

Como lo expresa nuestro fundador y CEO, David Vélez:

“Culture attracts people — and people build the products that attract customers. In the end, customers are consumers of culture. […] Culture is like the company’s spirit — it permeates everything we do.”

At Nubank, culture is more than a statement — it’s a living force that shapes how we hire, build, and grow. And this recognition reflects exactly that.

What is Merco Talento and why it matters

Merco Talento, the Corporate Reputation Business Monitor, evaluates how attractive companies are as places to work based on the perception of different audiences such as university students, professionals, human resources specialists, unions, headhunters and society in general.

In addition to spontaneous recognition, the ranking combines information about corporate reputation, well being practices, professional development, organizational culture and social purpose.

In other words, it is not just an employer branding award. It reflects trust, credibility and the ability to inspire people.

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Inside the methodology

The methodology used to build the Merco Talento ranking includes:

  • More than 9,000 interviews with different groups such as professionals, students, business leaders, human resources specialists and the general public.
  • Evaluation of 26 variables grouped into three main pillars: strong internal reputation, employer brand and quality of life at work.
  • External audit conducted by KPMG, which ensures independence and methodological integrity.

This combination of multiple perspectives is what makes the ranking solid and respected in countries like Brazil, Mexico and Colombia, where Nubank has been recognized before.

A culture built every day

Being among the top 5 most desired companies to work for in Brazil is the result of everyday decisions.

We got here because we work with autonomy and responsibility in teams that genuinely trust people and the decisions they make. We create a safe environment to learn, make mistakes and grow, without rigid hierarchies that limit initiative or creativity.

Diversity and inclusion are true foundations of the way we build products, develop leaders and form teams. And everything connects to a clear purpose: to fight complexity and empower people to have more control over their financial lives.

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