At Nu, we believe that building great products starts with creating a great place to work. That’s why we proudly celebrate the Glassdoor Employer Branding Awards 2025, which recognized Nubank as the best company to work for in the financial services sector in Brazil.

Unlike other corporate awards, the Glassdoor ranking is entirely based on voluntary and anonymous reviews, where people share their experiences about culture, leadership, work-life balance, and purpose.

This recognition highlights what makes Nubank unique: a workplace where autonomy, collaboration, and a daily commitment to our customers come together to transform people’s financial lives.

A place to turn ideas into solutions

In our daily work, we strive to simplify what’s complex, and that applies not only to our products, but also to how we engage with Nubankers.

This mindset translates into a culture that encourages curiosity, continuous learning, and experimentation. Everyone has a voice to propose solutions, learn from mistakes, and create real impact, all in a safe, inclusive environment without rigid hierarchies.

Here, multidisciplinary teams work with autonomy and trust, united by the same purpose: to redefine how people relate to their finances and to build the purple future.

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Stories that define our culture

The Glassdoor award also celebrates something that has been with us since day one: a culture driven by the obsession with solving real and complex problems, with the purpose of transforming the market and generating a direct, daily impact on the lives of millions of customers.

Recently, we gathered stories from people who have been at Nubank for ten years — those who helped shape who we are today. In the article “Journey, culture, and impact: stories from those who have built Nubank for 10 years,” they share what it’s like to grow alongside the company, to face the challenges of building something from scratch, and to keep the “Every day is day one” spirit alive, even after a decade.

These stories show what the Glassdoor recognition truly represents: a place where people grow, learn, and leave their mark.

More than an award

Being recognized in the 2025 Employer Branding Awards is, above all, confirmation that we’re on the right path to create an environment where everyone can do the best work of their lives.

We thank all Nubankers who shared their experiences and helped tell this story. It’s through each of them that we continue to evolve with empathy, technology, and purpose.

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