Why would a finance, marketing, HR, or operations professional leave a long-standing career in a traditional company to join a tech-driven financial platform like Nubank?

It’s a question many ask—especially those who’ve built years of experience in more structured, compartmentalized environments. For those who made the leap, the answer is simple: real impact, accelerated growth, and the chance to drive change in ways that legacy models often can’t support.

We spoke with professionals from a range of backgrounds who, after years at more conventional firms, embraced the challenge of helping transform entire functions at Nubank—one of the largest and most innovative digital financial services platforms in the world.

Despite holding senior roles and having extensive experience, they all made a conscious choice to start fresh. Why? Because at Nubank, they weren’t just maintaining the system—they were helping to redesign it. And every day, they get to challenge the status quo.

“Leaving felt like a risk. But staying, I realized later, was the bigger one.”

— Daniel Rojas, Marketing Senior Director

After almost a decade working in large multinationals, Daniel had built a solid career and led high-performing teams. But something was missing: the freedom to build, to create from scratch, and to challenge the status quo. And even more so in a market like Mexico, where Nu has the ability to improve the financial lives of millions of Mexicans

“At Nubank, there’s no ‘this is how it’s always been done.’ With each challenge, we can propose something from scratch. It’s not just about executing well—it’s about rethinking how things should work from the ground up and more importantly, with the freedom and ownership to make it happen. And this mindset shift opens up the potential to have a huge positive impact on people’s lives.The best is yet to come. As we always say, it’s still day 1”

“At Nubank, stability comes from strength—but momentum is what sets it apart.”

— Fernando Campos, Mexico Finance Senior Director

After nearly 15 years in traditional financial institutions, Fernando hesitated. Moving from a 150-year-old global bank to a younger, fast-growing company seemed risky at this stage of his career. Would Nubank provide the structure, career progression, and long-term reliability expected in senior leadership roles?

“Now, I can confidently say: Nu is one of the most solid and well-run companies I’ve worked for. But what makes it truly unique is that this strength comes with speed and flexibility. I’ve learned a wide range of new skills and taken on roles that would have been nearly impossible to access in a traditional setting.”

He highlights the company’s strong governance and data-driven decisions. “The difference is: you’re empowered to test ideas without getting lost in endless approval chains. That’s rare—and powerful.”

“At Nubank, my experience was valued—not boxed in.”

— Andres Rubiano, Controllership Senior Manager

He came from a diverse career background, having worked with both traditional Colombian companies and international holding companies across sectors such as airlines, hotels, importers, agroindustry, and manufacturing. Initially uncertain about applying to Nubank, as he assumed it might be a fast-paced startup environment catering mainly to early-career talent, his journey now serves as an inspiration for those contemplating bold career moves.

“I was surprised—in a good way. My background was not only respected but seen as essential. The difference here is the context: being senior doesn’t mean just giving direction—it means working together, teaching, and still learning. Collaboration here is real, and ego has no space.”

He shared that the technical bar at Nubank is high and the challenges are substantial. “We produce analyses that support strategic decisions across all markets. Yes, the comp is competitive, with bonuses and recognition—but the biggest reward is knowing your work impacts millions.”

Breaking the Myths: What Professionals from Other Industries Should Know

Are tech companies financially unstable?
Reality: Nubank is one of the most influential financial platforms in Latin America, with over 114 million customers. Our business model is not only effective but sustainable. In 2024, our net income nearly doubled, reaching $2 billion, and revenue grew by 58%. A solid capital structure, strong governance, and a presence in multiple markets make us financially sound—without compromising innovation. Working at Nubank means being part of a company that evolves constantly and responsibly.

Is there space for senior professionals?
Absolutely. We value experienced professionals who are hands-on problem solvers. In our fast-paced environment, what matters most is your ability to drive impact and tackle real challenges that matter to our customers. Senior talent plays a crucial role in innovation and growth, turning complex problems into practical solutions, and collaborating across teams to deliver real results. They’re essential to our mission of making customers love us fanatically.

Are tech careers less structured?
Career progression at Nubank is clear—but without the limits of rigid hierarchy. We focus on the impact you create and the autonomy you have to shape your path, whether you’re a Product Manager, Software Engineer, or part of a corporate function. Internal mobility is a core part of how we grow talent. You’re encouraged to take on new challenges, expand your skills, and grow by continuously challenging the status quo.

Does Nubank lack long-term societal impact?
 Nubank is building a financial platform that goes far beyond traditional banking. Our impact is both deep and lasting—we’re democratizing access to essential financial tools in Latin America with transparency, honesty, and low cost.

With initiatives like NuCel, NuViagem, NuMarketplace, and NuEmpresas, we’re creating a more inclusive financial future for millions.

Nubank isn’t just a financial institution—we’re a trusted platform where customers rely on us for real-life needs, supported by exceptional service and tailored solutions. We’re shaping a new era of finance that’s fairer, more accessible, and centered on people’s well-being.

The Invitation

Working in a corporate function at Nubank is nothing like following static processes or fitting into a traditional business mold. In conventional companies, roles often operate in silos with rigid hierarchies and well-worn routines. At Nubank, it’s different. Here, you become an active part of a movement that’s transforming an entire industry.

Whether you work in Marketing, HR, Finance, Risk, Audit, or beyond—you’re not just managing numbers or ticking off operational tasks. You’re shaping the future of financial services. You’ll work in a dynamic, integrated, collaborative way, with the freedom to innovate and drive meaningful change for our customers.

Unlike traditional companies, where job titles often define your limits, at Nubank your impact is what matters most. The speed of transformation, paired with a shared sense of purpose, is what drives every team forward. If you’re looking for impact, agility, and meaning—it might be time to rethink what working at Nubank could mean for you.

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